Course Title: “Holiday Marketing with Canva: A Jackie Robinson Hot and Mobile Exclusive”
Course Duration: 2.5 Hours
Course Overview: Welcome to the “Holiday Marketing with Canva” course, exclusively offered by Jackie Robinson Hot and Mobile. In this beginner’s guide, you’ll learn how to leverage Canva as a marketing tool to create stunning holiday promotional materials. This course is tailored to empower you with the skills and knowledge you need to excel in your holiday marketing efforts. Whether you’re a business owner, marketer, or anyone looking to enhance their graphic design skills, this course is designed with you in mind.
Module 1: Introduction to Canva for Holiday Marketing Duration: 30 minutes
- What is Canva, and why is it essential for holiday marketing?
- Setting up your Canva account.
- Overview of Canva’s free and premium features.
Module 2: Holiday Marketing Essentials Duration: 45 minutes
- Understanding the significance of holiday marketing.
- Setting specific holiday marketing objectives.
- Identifying your target audience and understanding their needs.
- Researching competitors and staying updated with holiday marketing trends.
Module 3: Design Basics for Marketing Duration: 30 minutes
- Introduction to design principles.
- Choosing the right color schemes and fonts for holiday campaigns.
- Creating visually appealing designs that convey your brand’s message.
Module 4: Creating Holiday Marketing Materials with Canva Duration: 45 minutes
- Exploring Canva’s holiday-specific templates (e.g., Christmas, New Year, Valentine’s Day).
- Customizing templates to match your brand identity.
- Adding and editing text, images, icons, and other design elements.
- Incorporating holiday-themed graphics and elements into your designs.
Module 5: Designing Holiday-Specific Content Duration: 30 minutes
- Crafting engaging holiday social media posts and stories.
- Developing captivating holiday email marketing campaigns.
- Creating eye-catching banners, flyers, and other promotional materials.
Module 6: Collaboration and Exporting Duration: 15 minutes
- Collaborating with team members or clients within Canva.
- Exporting your designs in various formats (e.g., JPG, PNG, PDF).
- Overview of printing options for physical materials.
Module 7: Tracking and Measuring Success Duration: 15 minutes
- Tracking the performance of your holiday marketing materials.
- Utilizing Canva’s built-in analytics tools.
- Understanding key performance metrics such as engagement, click-through rates, and conversions.
Module 8: Wrapping Up and Next Steps Duration: 15 minutes
- Recap of key takeaways from the course.
- Encouragement to continue learning and honing your skills.
- A brief Q&A session to address any remaining questions.
- A computer or tablet with internet access.
- A Canva account (free or premium).
- Note-taking materials.
- Engage in practical exercises throughout the course.
- Create a holiday marketing design project using Canva.
- Complete a short quiz to test your comprehension of the course content.
Certification: Upon successful course completion and passing the assessment, you will receive a “Holiday Marketing with Canva” certificate, exclusive to Jackie Robinson Hot and Mobile, to showcase your newly acquired skills.
Note: By the end of this course, you will be well-prepared to use Canva effectively in your holiday marketing campaigns. With Jackie Robinson Hot and Mobile’s exclusive insights, you’ll be ready to create compelling and visually appealing holiday promotional materials. Get ready to make this holiday season your most successful yet!